Level of planning and competitiveness of Peruvian shoe sales Mypes
DOI:
https://doi.org/10.51252/race.v2i2.549Keywords:
control, assessment, formulation, competitive advantageAbstract
Strategic planning is essential to improve a company's competitiveness, involving the formulation of long-term objectives and identifying the necessary actions to achieve them. However, deficiencies have been identified in the formulation and implementation of strategic planning in footwear micro and small enterprises (Mypes), reducing their competitive advantage in the market. This study aimed to determine the relationship between the level of planning and competitiveness of shoe-selling Mypes in Tarapoto, Peru. A basic, relational, non-experimental, and cross-sectional study was conducted, administering two questionnaires to 44 Mype managers. The results showed that the level of planning in Mypes was deficient in 72.7%, and competitiveness was low in 75.0%. A significant relationship (p-value < 0.05) was found between the implementation, formulation, evaluation, and control dimensions of the planning variable with the competitiveness variable. It is concluded that there is a significant relationship between planning and competitiveness, with a bilateral significance value below 0.05 (0.000). Furthermore, the correlation between these variables was quite high, reaching a value of 0.594 according to Spearman's Rho.
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Copyright (c) 2023 Alexandra Cachay-Pilco, Daxs Yalta-Panaifo, Pierre Vidaurre-Rojas, Segundo Fasanando-Garcia, Juan Carlos Ludeña-Cardenas
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