Sistema web para la dinamización de la gestión de inventario y estrategias de marketing en supermercados peruanos

Anderson Jhanyx Reyes-Riveros; José María Hermes Castillo-Sarmiento; Juan Pedro Santos-Fernández; Oscar Romel Alcántara-Moreno; Robert Jerry Sánchez-Ticona

doi:10.51252/rcsi.v4i2.673

Autores/as

Anderson Jhanyx Reyes-Riveros National University of Trujillo
José María Hermes Castillo-Sarmiento National University of Trujillo
Juan Pedro Santos-Fernández National University of Trujillo https://orcid.org/0000-0002-8882-9256
Oscar Romel Alcántara-Moreno National University of Trujillo https://orcid.org/0000-0003-2419-1617
Robert Jerry Sánchez-Ticona National University of Trujillo https://orcid.org/0000-0001-9387-1945

DOI:

https://doi.org/10.51252/rcsi.v4i2.673

Palabras clave:

almacén, JMETER, Scrum, sistema de información

Resumen

Frente a la demanda de enfoques innovadores en supermercados, donde la administración eficiente de inventarios y estrategias de marketing es crucial para la pertinencia y competitividad, se resalta la importancia de un sistema web respaldado por la metodología ágil Scrum. El objetivo central fue explorar la importancia de este sistema para dinamizar la gestión de inventarios y estrategias de marketing en supermercados, demostrando su capacidad para abordar desafíos actuales y ofrecer flexibilidad futura. Se implementó la metodología Scrum, con el diseño del sistema basado en tecnologías como HTML, CSS, PHP, Node.js, Laravel y SQL Server Express, garantizando un desarrollo ágil y adaptable. Los resultados incluyen roles definidos, priorización del Product Backlog, planificación y estimación mediante puntos de historia, evaluación positiva de indicadores económicos y eficiencia en pruebas de rendimiento utilizando JMETER. La discusión destaca la necesidad de alinear la elección del sistema con tácticas de sistemas de información, enfatizando la valoración de indicadores económicos y pruebas de carga y estrés. En conclusión, el sistema web respaldado por Scrum ha tenido éxito al mejorar la gestión de inventarios y estrategias de marketing, elevando la experiencia del usuario con indicadores económicos positivos y pruebas de carga eficientes.

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